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2011 Ford Mustang: More horses but better mpg
But under the skin, it's a whole new beast. The new Mustang, in showrooms in about a month, is billed as the first mass-market car to deliver more than 300 horsepower with highway gas mileage better than 30 miles a gallon. The base 3.7-liter V-6 has more horsepower than a Lexus ES (305 vs. 272) yet better highway fuel economy than a 2010 Volkswagen New Beetle (19 city, 31 highway vs. Beetle's 20 city, 29 highway
Ford executives think they've got a shot. And the pitch is being boiled down in a way that Ford hopes will resonate with younger drivers, not just its traditional Mustang customer base of hardcore enthusiasts and nostalgic Boomers.
"It's fast, it's fun and it's affordable," says Amy Marentic, Ford's group marketing manager for cars and crossover vehicles. Mustang still looks cool, even if younger buyers care more about function than form.
For now, Ford clearly is taking aim at Chevrolet's hot-selling Camaro, which handily outsold Mustang last month in the quest for leadership in the rear-wheel-drive
Mustang hopes to fight back by besting Camaro in horsepower, where its new V-6 leads the Chevy by a single pony; in fuel economy, where Mustang has a 2 mpg highway edge; and in price. The new Mustang starts at $22,995, $535 less than Camaro.
For traditional muscle car fans, the Mustang GT has a new 5-liter V-8 — yes, reviving its 5.0 tradition but with high-tech fuel efficiency. It spits out 412 horsepower, yet still gets a respectable 26 miles a gallon on the highway.
No turbochargers boost output on the new engines. "Our customers want naturally aspirated engines," says Dave Pericak, Mustang chief engineer.
Source and Full Story: USA Today