Kevin Fischer is a veteran broadcaster, the recipient of over 150 major journalism awards from the Milwaukee Press Club, the Wisconsin Associated Press, the Northwest Broadcast News Association, the Wisconsin Bar Association, and others. He has been seen and heard on Milwaukee TV and radio stations for over three decades. A longtime aide to state Senate Republicans in the Wisconsin Legislature, Kevin can be seen offering his views on the news on the public affairs program, "InterCHANGE," on Milwaukee Public Television Channel 10, and heard filling in on Newstalk 1130 WISN. He lives with his wife, Jennifer, and their lovely young daughter, Kyla Audrey, in Franklin.
THERE ARE THOUSANDS AND THOUSANDS OF
FOOD BLOGS, BUT ONLY ONE CULINARY NO-
Is this an ethnic food?
I’m guessing a lot of folks don’t regard pizza as ethnic, even though it originated with Neapolitans in Italy. Pizza is considered American by most, right alongside burgers and hot dogs.
An authentic German feast? Now that’s ethnic (But if pizza isn’t ethnic…never mind).
And the salsa-laden chips? No doubt about it. Ethnic.
Uhhhh, hey Fischer, I don’t see a no-no here.
I’m getting to it.
OK, let’s focus on the salsa. To be clear, salsa is a sauce of chopped, usually uncooked vegetables or fruit, especially tomatoes, onions, and chili peppers. You’ll see mango or pineapple as ingredients as well. Salsa is used like a condiment or dip. Crispy tortilla chips can be dunked into salsa. It can be dropped on a Spanish omelet. Of course it goes great with Mexican food. Grilled seafood, too.
Excuse me, but where’s the no-no?
Salsa is not to be confused with other similar condiments. Salsa is chunky. The ingredients have ben chopped. Picante has the same stuff, but the tomatoes and onions and peppers have been pureed so it’s smoother. Pico de Gallo is salsa, only much spicier due to the addition of hot peppers.
Geez,c’mon. You do this every week. You make us wait and wait. Where’s the no-no?
I’m getting to it. I’m getting to it!
The culinary landscape is changing.
Think about it. Tortillas now outsell hamburger and hot dog buns. Tortillas outsell potato chips.
So our next factoid should not be surprising.
It was reported last week that salsa has now replaced ketchup as the #1 condiment in America.
What's driving the changes is obvious: Growing Hispanic and immigrant populations. Hispanic foods and beverages comprise an $8 billion industry in the United States according to consumer research firm Packaged Facts.
Remember the previous chat about "ethnic" foods?
"When you think about pizza and spaghetti, it's the same thing," said Jim Kabbani, CEO of the Tortilla Industry Association. "People consider them American, not ethnic. It's the same with tortillas."
Hispanic food is quite simple to make at home, so it's popular. Marketing data shows almost every American home has a skillet for sauteing (a common cooking method in Hispanic cuisines), as opposed to 28 percent of homes that have a wok.
Tacos, enchiladas, burritos, and quesadillas have really become "American."
OK, one last time. The no-no, please?
Nothing wrong with Hispanic foods (love 'em). And I really don't care that salsa is now more popular than ketchup. However, take a look…
The above is STILL a no-no!
CULINARY NO-NO BONUSES
These are as bad as cocaine?
NOT the greatest marketing.
Blogger Adriana Velez needs to chill out.